mikooA screenshot in. A hook out.
A 10-second vertical hook ad for this dating app. Open on the problem, cut to the map with people nearby, end on Match. Real phone in hand, no voiceover.
Questions
Before you upload yours.
- Do I need a video of the app?
- No. A screenshot and the icon are enough. The UI is reproduced on a phone in hand, the way users will actually see it.
- What makes a hook work?
- The first second states a situation the viewer recognizes, the second shows the app answering it. Everything else is optional.
- Can I get several hooks to test?
- Yes. Ask for three angles and you get three openers on the same footage plan, so the test isolates the hook.
Your product, same treatment.
More deliverables
